◇ For Creatives

THE VELORA ATELIER

Resources, templates, and mentorship for the next generation of wedding planners. We believe in community over competition and lifting the standard of our industry together.

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The Audience

WHO IS THIS FOR

01. THE ASPIRING CREATIVE

You have great taste and love events, but running a business feels overwhelming. You need a clear roadmap to launch confidently.

02. THE VISUAL ARTIST

You’re great at design but need systems for contracts, workflows, and client boundaries to protect your creativity.

03. THE ESTABLISHED PLANNER

You're busy but not profitable—attracting budget clients instead of the luxury weddings you want. You need new pricing and a brand upgrade.

◇ 1:1 Mentorship

DEFINE YOUR PATH

Women arranging white and beige roses and green foliage at a floral display in an outdoor setting with historic stone architecture. 
PORTFOLIO REVIEW

We audit your current body of work to identify gaps and curate a presentation that attracts your dream clientele.

PRICING STRATEGY

Move beyond guesswork. We help you calculate your true cost of doing business and structure profitable packages.

BRAND POSITIONING

Move beyond guesswork. We help you calculate your true cost of doing business and structure profitable packages.

PROCESS REFINEMENT

Streamline your backend. From client onboarding to the final send-off, we optimize your workflow for efficiency and ease.

BOOK A SESSION

ALUMNI LOVE

  • "One session with Sarah did more for my business than two years of trying to figure it out on my own. She gave me the permission to raise my prices and the tools to back it up."

    — Jessica M, Planner in Chicago

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

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FREE RESOURCES

THE TOOLS OF
THE TRADE

A woman with long blonde hair wearing a cream-colored suit sitting outdoors at a round wooden table, looking at a color swatch book, with a garden and trees in the background at sunset. 
DIGITAL TEMPLATE

The Pricing Guide

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A decorated table at an outdoor event featuring a bouquet of red roses and light pink orchids, a white lamp, candles, bottles of beer, a white cake with flowers, and various snacks and desserts. In the background, guests are socializing. 
EMAIL SCRIPTS & PDF

Client Onboarding Checklist

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Wedding program card with green tassels, on a stone table decorated with eucalyptus leaves and gold confetti, near a window. 
Canva TEmplate

The Design Proposal

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A couple in formal attire walking hand in hand on a cobblestone street at night, with a vintage black car nearby and smoking near them. 
FREE RESOURCE

THE LUXURY CLIENT CHECKLIST

Download our 10-point checklist to ensure your brand touchpoints are ready to attract and convert high-net-worth clients.